Part of the price for a practice is normally paid after completion. The way that part is structured decides how much of it reaches you.
What's the difference between deferred consideration and an earn-out?
Deferred consideration is a fixed amount simply paid later. An earn-out is contingent on future performance — usually client retention over 1–3 years — so the amount depends on what happens after completion.
Part of the price for a practice is normally paid after completion, because the value of a practice is in client relationships that have to transfer successfully. Deferred consideration and earn-outs are how buyers share that risk with the seller. A well-structured arrangement gives buyer and seller the same interest in keeping clients. A badly structured one can leave you chasing money you may never receive. The two terms mean different things, and they are taxed differently.
The distinction matters commercially and for tax, so be clear which one you're agreeing to.
The single biggest risk in buying a practice is that clients don't stay through the transition. Tying part of the price to retention shares that risk between buyer and seller. A buyer who accepts that link intends to look after clients after completion, because the deal only works for both sides if clients stay happy. Be wary of a buyer who wants everything contingent and nothing up front. A reasonable offer pays a solid majority on completion and links a smaller part to retention.
Headline price £300,000, structured as £210,000 on completion and up to £90,000 over two years tied to retaining the transferred fees.
| Scenario | Fees retained | Earn-out paid | Total received |
|---|---|---|---|
| Strong handover | 95% | £85,500 | £295,500 |
| Average | 88% | £79,200 | £289,200 |
| Poor transition | 70% | £63,000 | £273,000 |
A well-drafted earn-out measures the fee base you can influence, sets a fair floor, and protects your payment if a client leaves because the buyer mishandled them. A poorly drafted one leaves you exposed to decisions you no longer control.
The commercial and tax sides must be joined up. Fixed deferred consideration is generally brought into the CGT computation at completion. A contingent earn-out is treated, under the Marren v Ingles principle, as a separate chargeable asset valued at completion, with a further gain or loss when the cash arrives. The practical risk is paying tax on value you don't ultimately receive, so the earn-out design and the tax analysis have to be done together, before you sign. This is general information and is not tax advice. Take your own advice before agreeing a structure.
Deferred structures depend on what happens after you've handed over, so they work when you trust the buyer to run the practice well. Careful drafting limits the damage a buyer who runs it badly can do to your payment, but it cannot remove that risk. That is a strong reason to sell to a buyer you have met, can judge and can hold to their word. In an anonymous process, the person paying your earn-out may be someone you have never met.
Deferred consideration is a fixed amount simply paid later. An earn-out is contingent on future performance — usually client retention over 1–3 years — so the amount depends on what happens after completion.
They can be very fair, because retention risk is real and sharing it signals a buyer who'll look after clients. The key is that the earn-out measures something you can influence, has a sensible floor, and protects you against losses caused by the buyer's own actions.
Commonly 50–70% as cash on completion, with the rest deferred and/or linked to retention over one to three years. A buyer wanting little or nothing up front is a warning sign.
Potentially. Contingent consideration is generally valued at completion as a separate chargeable asset, with a further adjustment when received — so you can face a tax charge before the cash arrives. Take tax advice before agreeing the structure.

Book a confidential call with the buyer to talk through how much of the price we would pay on completion and how the rest would be structured.
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Andy Jackson, co-founder