The evidence so far suggests AI will change accountants' roles without replacing them. It is changing which work a practice does by hand and where the firm's value sits.
General information for practice owners, current at the time of writing (July 2026). Figures are as reported by industry sources; rules and deadlines change — check the current position and take your own advice.
AI has been the main topic at accountancy events this year. Reports suggest around 91% of UK accountants are now using or planning to use AI, and nearly half use it at least weekly. A widely cited figure also puts the share of AI pilots that fail at roughly 95%. Adoption is high, and most pilots do not yet become part of a firm's everyday work.
Today AI mainly automates production work: invoice processing, bank reconciliation and document handling. Around 45% of firms report using AI to automate repetitive tasks, and a rising share are trying AI “agents” that work alongside staff. These tools save time in the back office, and the owner still has to decide what the firm does with that time. Buying a tool is the small part of the job. The larger part is changing how the firm runs so that people use the tool every day, and that is where most pilots stall.
Practice partners need to know who will do the work in the months ahead. AI frees time from routine tasks, and that time adds value only when people use it for higher-value work. Reports suggest around 80% of firms believe the role is shifting from compliance towards advisory and judgement. Firms are using AI in two different ways:
This matters if you plan to sell. A practice that runs on documented systems, sensible automation and advisory relationships is less owner-dependent and more valuable, and buyers pay a premium for those qualities (see how to increase value). A firm that still depends on the owner and a large volume of manual compliance is more exposed, whatever software it has bought. AI adds value when the time it frees goes into better work. Used only to cut cost on an unchanged model, it changes little.
In 2026 AI is best treated as one of several ways to create capacity. The others, covered in how firms are freeing up capacity, are automation, outsourcing routine production and standardising process. The firms that do best will use whichever of these frees capacity to move up to advisory and build a calmer, more valuable firm.
If you do not want another decade of technology changes, rising compliance and thin margins, that is a sound reason to plan your succession. Whichever you choose, the aim is the same: a calmer, systemised firm that depends less on its founder. A firm like that is easier to run and easier to sell.
The evidence so far says no. It points to AI changing the role, with work shifting from routine 'adding up' towards advisory and judgement. Around 80% of firms reportedly believe the role is moving toward advice. The bigger challenge is capacity: what your people do with the time AI frees up.
Adoption is high: around 91% of UK accountants are using or planning AI. A widely cited figure puts the failure rate of AI pilots at roughly 95%. Buying a tool is straightforward. Making it part of how the firm works every day is where most pilots stall.
Used well, yes. A firm that runs on documented systems, sensible automation and advisory relationships is less owner-dependent and more valuable. AI used only to cut cost on an unchanged compliance model changes little. The value comes from moving freed capacity into higher-value work.
Not necessarily. The important decision is about capacity. AI is one way to free your best people; outsourcing routine production is another. What matters is using the freed time to move up to advisory work and build a calmer, more valuable firm that depends less on its owner.

If you are weighing up a sale, a gradual step back or outsourcing your back office, book a confidential call and speak to the buyer directly.
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Andy Jackson, co-founder